Equipment For Screen Printing

Things You Need

In screen printing, there are a good few items needed to carry out the task, here is a list of them...

Health and Safety for Print

Here are some major health and safety notes to follow when screen printing...

Creating a Threshold Image for Print

This is a step by step guide on creating an image only using either black or white.

Creating a Halftone Image for Print

This is a step by step guide on creating an image only in black and white while still giving it a grayscale look.

Consumer Behaviour

Consumer behaviour is looking into the psychology of consumers. Consumers have a specific way of thinking, feeling or reason for selecting between alternatives, sometimes this is because of the brand, price, retailer or value for money. Consumers can be influenced easily by media, reputation, recommendations and/or reviews. When a consumers knowledge is limited on a certain topic, they can be easily influenced on their outcome.

Sources:
http://www.consumerpsychologist.com/
http://en.wikipedia.org/wiki/Consumer_behaviour

Advertising Placement

Advertising placement is a form of advertising, choosing how to implement advertisements so that they are successful at getting the attention of an audience so that they can give people information of what they are advertising. Product placement can be used to have someone using a specific product advertised discretely by a character using it on a TV show, movie or music video. Sometimes a made up alternative with a similar name is used to suggest a specific product that they do not have permission to use, this is product displacement. An example of product displacement is in an episode of The Simpsons they use a computer/electronics company called Mapple to suggest they were talking about the company Apple, they also went a step further and used a logo similar to the Apple logo by using an apple with two bites instead of one.


Sources:
http://en.wikipedia.org/wiki/Product_placement

Audience Profiling

Some TV programs are aimed at specific audiences, audience profiling is knowing your audience to make your way of showing your media more effective. Audience types can include: age, gender, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition. Some of these types might not suit all situations but the most often used ones are age and gender.

The demographic of a particular show's audience is also measured. This is often notated in an abbreviated form,^[2] e.g.:

• P2+ = Persons aged 2 or more

• P12-34 = Persons aged 12 to 34

• P18-49 = Persons aged 18 to 49

• A18-34 = Adults aged 18 to 34

• Men 18-34

• Women 18-34

- Wikipedia 

It's more useful to aim towards a specific target audience than to aim for anyone, because you'll have the right people interested in the topic. Younger generations prefer information to be simple and straight forward a, older generations prefer information to be more detailed and in depth.


Sources:
http://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
http://en.wikipedia.org/wiki/Audience_measurement#Demographics