Friday 12 October 2012

Purposes of a Music Video: Michael Jackson - Black or White

Reason For Research
The introduction to Black or White is very creative. It shows a stereo typical American family with the angry dad and the son listening to loud music. There are a good lot of effects used in the beginning and very good graphical match transitions.
I really like the way that Michael Jackson goes through different countries and blends each one into the next.
From my understanding, the theme behind this music video is an anti racist theme. The video really matches the song by relating the anti-racist lyrics to the multi-cultural shots.
The ending is amazing how they morph into each person who are a difference race, and when they get to the end they show a little cut as if it were behind the scenes with the camera, the backdrop and the director complementing the actress.


Information
Director: John Landis
Producer: Reid Shane
Production Company: Apogee and Propaganda Films
First Aired: November 14 1991 (on MTV, BET, VH1 and Fox)

Screen Shots

A screenshot from the introduction clip with a stereo typical American Family.

One of the face morphs at then end of the video. The morphs are very well done.

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