Consumer behaviour is looking into the psychology of consumers. Consumers have a specific way of thinking, feeling or reason for selecting between alternatives, sometimes this is because of the brand, price, retailer or value for money. Consumers can be influenced easily by media, reputation, recommendations and/or reviews. When a consumers knowledge is limited on a certain topic, they can be easily influenced on their outcome.
Sources:
http://www.consumerpsychologist.com/
http://en.wikipedia.org/wiki/Consumer_behaviour
Thursday 9 February 2012
Advertising Placement
Advertising placement is a form of advertising, choosing how to implement advertisements so that they are successful at getting the attention of an audience so that they can give people information of what they are advertising. Product placement can be used to have someone using a specific product advertised discretely by a character using it on a TV show, movie or music video. Sometimes a made up alternative with a similar name is used to suggest a specific product that they do not have permission to use, this is product displacement. An example of product displacement is in an episode of The Simpsons they use a computer/electronics company called Mapple to suggest they were talking about the company Apple, they also went a step further and used a logo similar to the Apple logo by using an apple with two bites instead of one.
Sources:
http://en.wikipedia.org/wiki/Product_placement
Sources:
http://en.wikipedia.org/wiki/Product_placement
Audience Profiling
Some TV programs are aimed at specific audiences, audience profiling is knowing your audience to make your way of showing your media more effective. Audience types can include: age, gender, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition. Some of these types might not suit all situations but the most often used ones are age and gender.
It's more useful to aim towards a specific target audience than to aim for anyone, because you'll have the right people interested in the topic. Younger generations prefer information to be simple and straight forward a, older generations prefer information to be more detailed and in depth.
Sources:
http://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
http://en.wikipedia.org/wiki/Audience_measurement#Demographics
The demographic of a particular show's audience is also measured. This is often notated in an abbreviated form,[2] e.g.:
- P2+ = Persons aged 2 or more
- P12-34 = Persons aged 12 to 34
- P18-49 = Persons aged 18 to 49
- A18-34 = Adults aged 18 to 34
- Men 18-34
- Women 18-34
- Wikipedia
It's more useful to aim towards a specific target audience than to aim for anyone, because you'll have the right people interested in the topic. Younger generations prefer information to be simple and straight forward a, older generations prefer information to be more detailed and in depth.
Sources:
http://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
http://en.wikipedia.org/wiki/Audience_measurement#Demographics
Audience Data
When something is aired, production companies need to know the size of the audience at certain intervals. This data is audience data. This can tell if a specific show is successful so that people putting money into it know they are getting their monies worth. A TV network will not put a program on if a more successful program can make better use out of the time slot. Another example is advertisement companies, they need to know how many people will be watching the advert and if it's worth spending the money for having the advertisement on at that time.
Audience data can be involved in many forms of media newspapers, magazines, books and other forms of payed media can be calculated through amount of sales, where as websites, free online videos and music can be calculated through amount of traffic.
Demographics are ways of interpreting the audience data so that it's quick and easy to understand. In the
media business time is very important and shouldn't be wasted. This can also be useful for showing members of the public the information as most of them may not understand a lot of the technical talk, they just want a simple way to read the information.
Most audience data is calculated digitally, as it's a large amount of data and would take too long for people to process and sometimes the figures are required to be looked at near live. To have a computer to process all the information is much more reliable.
Sources:
http://uk.ask.com/what-is/what_is_audience_data
http://en.wikipedia.org/wiki/Audience_measurement
Audience data can be involved in many forms of media newspapers, magazines, books and other forms of payed media can be calculated through amount of sales, where as websites, free online videos and music can be calculated through amount of traffic.
Demographics are ways of interpreting the audience data so that it's quick and easy to understand. In the
media business time is very important and shouldn't be wasted. This can also be useful for showing members of the public the information as most of them may not understand a lot of the technical talk, they just want a simple way to read the information.
Most audience data is calculated digitally, as it's a large amount of data and would take too long for people to process and sometimes the figures are required to be looked at near live. To have a computer to process all the information is much more reliable.
Sources:
http://uk.ask.com/what-is/what_is_audience_data
http://en.wikipedia.org/wiki/Audience_measurement
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