Purposes of a Music Video: Michael Jackson - Black or White

Reason For Research
The introduction to Black or White is very creative. It shows a stereo typical American family with the angry dad and the son listening to loud music. There are a good lot of effects used in the beginning and very good graphical match transitions.

I really like the way that Michael Jackson goes through different countries and blends each one into the next.

From my understanding, the theme behind this music video is an anti racist theme. The video really matches the song by relating the anti-racist lyrics to the multi-cultural shots.

The ending is amazing how they morph into each person who are a difference race, and when they get to the end they show a little cut as if it were behind the scenes with the camera, the backdrop and the director complementing the actress.

Purposes of a Music Video: Blur - Park Life

Reason For Research
The song Park Life is a very british song, and the music has a british vibe to support the song. You see shots like british houses, Ice Cream Vans, Post Boxes and various other items in shot. There are quite a lot of jumpy cuts to support the fast tempo up beat song.

The quality of the music video doesn't seem high budget, which makes it a good choice for research for my production as I won't have a high budget.

Music Video Notes (Introduction)

• 2m30s - 5m Advised time length.
• Choose own band/artist - Keep 'communication' - emails, phone calls.

Multi Camera Production

Examples of Multi Camera Productions

• Conan O'Brien
• Harry Hill's TV Burp
• Jeremy Kyle
• Live Sports

Advantages and Disadvantages of a Multi Camera Production

Advantages

• More camera shots in a shorter space of time.
• Flow of the show.
• More shots to edit with.
• Audience involvement.
• Continuity.

Disadvantages

• Cameras/equipment could get in the way of shots.
• Lighting.
• More cameras, more organisation.
• More hazards.
• Communication.

Thriller EPK Campaign

Looking through my questionnaire research I have come to the following conclusion. I can see a lot of people tend to find out more about movies through common advertisements such as posters and trailers. It seems that the more used ways work best. There are some exceptions when people use unique ways to advertise, but this tends to cost a lot more for the budget. Other people occasionally use websites like IMDb to see up coming movies. The way people look at these new movies tend to be by looking at their favourite actors to see what they are going to be in next, or see what the top director is going to be working on next.

DVD Cover Design Process - DVD Cover

I wanted to start with a darker case to fit in with more of the thriller style of things. I decided to include the title on the front and spine and also a little bit about the movie. I used a simple font just to get me started.

Job Roles

Camera Operator


Self Employed or Contracted?
With camera operating, you tend to go freelance and get contracted for the video work. If you work in a studio with lots of filming dates, you will be more than likely employed by the production company.

What is the wage? Are you paid weekly or monthly?
The current rate of pay for operating a camera for a ten hour day working on a TV/documentary is £285, commercials is £411 and TV news is £227, but this all depends on your experience and skill level,.