Music Video Notes (Introduction)

• 2m30s - 5m Advised time length.
• Choose own band/artist - Keep 'communication' - emails, phone calls.
• 'Purposes of Music Video' blog - Task 1 - mid October.
• 6-8 Music videos of your choice (professional).
• Promotional tool (artist, music track).
• Synergy (video being referenced in film/TV and works the other way)
• Spin off/amateur/paradody.
• Reference point but does not tally (6-8 = x)
• Availability
• Copies or where to find it
• Enhanced CD, USB flash drive, interactive media, exclusivity (where to see it first).
• Reaction
• Fan, audience feedback.
• Critics (magazines, reviews)
• Compilation shows (100 greatest)
• Listings/rankings

Task 2 - Comparing 2 Music Videos - late November

• What was the first music video you remember?
• What do you remember about it?
• How did you react at the time?
• Any particular scenes/images?
• Does it work today? (dated?)
• Contemporary audiences - how will they feel?