- 2m30s - 5m Advised time length.
- Choose own band/artist - Keep 'communication' - emails, phone calls.
- 'Purposes of Music Video' blog - Task 1 - mid October.
- 6-8 Music videos of your choice (professional).
- Promotional tool (artist, music track).
- Synergy (video being referenced in film/TV and works the other way)
- Spin off/amateur/paradody.
- Reference point but does not tally (6-8 = x)
- Availability
- Copies or where to find it
- Enhanced CD, USB flash drive, interactive media, exclusivity (where to see it first).
- Reaction
- Fan, audience feedback.
- Critics (magazines, reviews)
- Compilation shows (100 greatest)
- Listings/rankings
Task 2 - Comparing 2 Music Videos - late November
- What was the first music video you remember?
- What do you remember about it?
- How did you react at the time?
- Any particular scenes/images?
- Does it work today? (dated?)
- Contemporary audiences - how will they feel?
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