In smaller productions, there is not much time nor money to make extra elements (such as music or images), or there could even be the problem of requiring a certain image that is not possible to recreate.
However, to overcome this problem, you can use something someone else has made. This requires their permission, and most of the time they will request royalty payments so that they also benefit. Some companies do not charge you royalty payments, but for more high quality work you should expect to pay. The cost of royalty payments vary a lot, you could find yourself paying from £1-£5000. The companies which are free often ask to be credited for their work.
Royalty Free Music/Sounds/Stock Photo Sites
http://www.incompetech.com/
http://www.freesound.org/
http://www.royaltyfreemusic.com/
http://www.jupiterimages.com/
http://www.istockphoto.com/
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