A brief is almost like a contract. It's used as an agreement either verbally or written. The difference between a brief and a contract is that the brief is more straight to the point. The brief helps the other side of an agreement understand what is expected out of them and expected from yourself.
A brief is quite important to help keep keep track of what each party is expected out of them and what they should expect.
If you don't meet up to the standard of the brief, you void the agreement. It also does not look good for the person who hasn't met up to the brief.
To show that I can meet to the brief, I can show what I'm producing and keep in touch with the artists to let them know what timing is booked and what is ready.
Minute Meeting download link.
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