The Purpose of Research
- Provide Evidence of research
- Credible, accurate and authentic.
- Trivial, sense of humour, but still have a matter of fact.
- Interviews with 'experts'
- Equations/Graphs/Percentages
- Articles/Documentation
Qualitative Research
Advantages:
- Easily Accessible
- Get close to people's actual experiences, meanings and feelings.
- Gain massive insight into people's lives and could obtain highly valid information
Disadvantages:
- Can question the authenticity and credibility of the response given.
- Sources are subject to bias as the content may reflect the strong opinions of the person.
Quantitative Research
Advantages:
- Reliable in terms of accuracy
- Reduce bias
- Quick to use
Disadvantages:
- Lack meaning, feelings and motivation of people being studied
- In constant need of updating
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